The Netbook market – Some research
Posted on January 25th, 2009 by admin
Here are some of the interesting facts about the current and future netbooks market I’ve found out –
- Asus’ EeePC was the first netbook and its huge success led to a lot more companies entering the space. The two big companies that haven’t jumped in yet are Apple and Sony.
- Apple is rumoured to be looking to release a 9 or 10 inch iTouch based netbook like product in the Fall of 2009.
- In 2007 there are reports that approximately 400K netbooks were sold. I’ve heard figures as high as 1 million.
- In 2008 reports indicate that netbook sales were in the 10-14 million range. Initial estimates of 8 million had to be revised upwards after strong sales in the last quarter of 2008.
- Initially Asus were the top selling netbook brand – However in 2008 Acer took over the #1 spot.
- Amazon’s notebook/netbook sales charts are dominated by netbooks.
- Forrester Research is pushing the theory that most people are buying netbooks as a 2nd or even 3rd computer and that netbooks are the 3rd PC form factor (after desktops and laptops/notebooks).
- Linux was the OS in most early netbooks. However, a lot of returns of netbooks with Linux amongst other factors like Microsoft pushing XP resulted in XP becoming the predominant OS. These days, XP is the OS for approximately 90% of Netbooks.
- Microsoft has said that it is working on making Windows 7 work with netbooks.
- The companies that make netbooks include Asus (EeePc), Acer (Aspire One), MSI (MSI Wind), Dell (Dell Mini), HP (HP Mini-note), and many more.
- Netbooks bring a lot of benefits – very low prices, very high portability, super long battery life (at least when compared to laptops).
- Intel is working on a new processor platform (titled Moorestown and due in 2009) that ought to be much more powerful and power efficient than the Intel Atom platform which most netbooks currently use.
- Acer has close to 40% of the market and Asus has close to 30%. HP, MSI and Dell come next, although they only have single digit market share.
- CitiGroup expects 29 million netbooks to sell in 2010.
- As far as netbook processors, Intel dominates the market. Texas Instruments and Via Technologies come in at 2nd and 3rd respectively.
I’ll add more to this as I find interesting netbook stuff.
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